This new range is now on shelf in Tesco. Pairing characterful typographic styling with retro illustration the new ranges continue to build on the ethos of the Snack organisation presents to bring diverse, flavoursome and novel snacks to the market, presented to the customer in a way that brings some drama and excitement to liven up the snack category.
Following a successful pitch in January 2015, we can now share the completed brand identity for luxury hat brand Tom Smarte.
Tom Smarte hats are made using tools and methods that have been passed down through generations. The designs are classic fedoras, trilbies, porkpie hats, flats and newsboy caps that have been subtly interpreted in a contemporary way.
Introducing The Art of Smarte brand proposition. We created the look and feel for the website, e-commerce pages, in-store environment, packaging and marketing literature. The vision is to become a global brand with outlets throughout the world.
Here are a few of our favourite bits from Clerkenwell Design Week 2015
“Explore” Passing alley, 3-D effect typography
Lettering artist Oli Frape’s Harvey Nichols window display.
Whether or not Starbucks is your cup of tea, their outlet in Seattle, home to the very first store in 1971, with its extravagant Willy Wonka-esque interior and unique identity, is hard to ignore.
Selling seed grains and cereals in bulk, from poppy seeds to quinoa, spicy chickpea snacks or cereal bars, Germina reinterprets Mexico’s traditional market stalls, with its new branding and interior. It uses basic packaging made from recycled materials and a minimal graphic treatment to striking effect.
Some cool and fresh examples trending this month.
A crash course in helmet design from Kazakhstan, created for fun by a local ad agency.
Braving the sub-zero temperatures of frozen Chicago in a recent trip to our sister studio in the “Windy City”, we found the time to visit Eataly. Described as a Disneyland for foodies, Mario Batali’s Italian superstore is a 62,000 sq ft complex with a Nutella bar, pizzeria, on-site brewery, gelateria, two cafés plus all the meat, cheese, bread, olive oil and wine you could wish for! We hear London expects an Eataly at Selfridges by September 2016. Bellissimo!
Shaun the Sheep The Movie opens in cinemas today, so we can finally tell you about the on pack promotions we have created for Müller Kids Corner products.
Shaun the Sheep is a spin off from the series Wallace and Gromit, made by UK based animation studio Aardman. Whilst working closely with them, we had to ensure that the Shaun the Sheep assets were represented in line with the style guides created for the film.
The key challenge was to make sure both Aardman and Müller were happy with the balance between how the promotional flash worked on pack while at the same time maintaining the essence of the Müller Kids Corner branding. With the products being aimed at children we wanted to add a fun element to the promotional device so chose Shaun the Sheep himself in a cheeky running pose breaking out from the flash.
To brighten up the month of January, we’ve been getting out of the cold by viewing some interesting exhibitions around the city…Mapping the City at Somerset House is a collection of representations of different cities around the globe, in video, paper, canvas, and sculpture. There is a variety of both literal and metaphoric pieces, and such a diverse range of styles that there is something to appeal to everyone. Even the accompanying guide is an incredible piece of map design in itself.Following the map theme, Grayson Perry: Who Are You? at the National Portrait Gallery has an interesting twist in that its pieces are scattered throughout the permanent collection, rather than be curated together in one space. A map leads you through the gallery, where Perry’s work clearly stands out against the more traditional pieces. The exhibition is a collection of tapestry, prints, and sculpture, with each piece representing a different person/group of people.Somerset House plays host to Guy Bourdin: Image Maker, the UK’s largest ever exhibition of the fashion photographer’s work. Containing well over 100 pieces including previously unseen images, initial sketches, Super-8 film and polaroids, the exhibition takes you on a journey through the photographer’s career. It’s an exciting collection of late 20th century fashion and editorial photographs that all tell a compelling story, rather than simply showcasing the product.
We’re really excited to announce our collaboration with Hansells Food Group, and our creation of ‘the Snack Organisation presents…’ brand.
Launching into Sainsbury’s stores for an exclusive 6 month period, the Snack Organisation presents… Japanese Rice Crackers.
(F)(A)(B) have worked alongside Hansells to develop a new, innovative snacks range, leveraging their global manufacturing capability and sourcing expertise to develop a diverse range of novel products.
(F)(A)(B) created the brand identity and packaging for the range which launches with Rice Crackers in four delicious flavours. Cooked in rice bran oil, they are low in fat and calories – a tasty, healthy, New Year treat.
With military precision we put together 180 boxes for the perfect Christmassy cuppa (or the highly recommended mulled wine option)!