Deliciously Free From

August 11th, 2016

Screen Shot 2016-08-11 at 15.15.17

Screen Shot 2016-08-11 at 15.15.54

free from pasta


The new range of around 200 products initially, caters for all specific allergen groups, including, nut, gluten, wheat, dairy, soya and egg, and is proving popular, outstripping all sales expectations. (F)(A)(B) developed front-of-pack traffic light nutritional information and a new brand look . The allergen information is highlighted and colour coded within a ‘building block’ design. This new system speeds up the shopping time of allergen sufferers, which currently is estimated to be 73% longer than the average shopper.The free-from range is available in all Sainsbury’s larger supermarkets, with smaller stores also selling a much wider variety than previously.