The Art Of Smarte

June 15th, 2015

Following a successful pitch in January 2015, we can now share the completed brand identity for luxury hat brand Tom Smarte.

Art of Smarte LogoTom Smarte is a British hat maker with over 250 years of heritage, that has been revitalised by the passion and vision of its designer Allon Zloof.

Tom Smarte WebsiteTom Smarte hats are made using tools and methods that have been passed down through generations. The designs are classic fedoras, trilbies, porkpie hats, flats and newsboy caps that have been subtly interpreted in a contemporary way.

Tom Smarte PhotographyIntroducing The Art of Smarte brand proposition. We created the look and feel for the website, e-commerce pages, in-store environment, packaging and marketing literature. The vision is to become a global brand with outlets throughout the world.