Shaun the Sheep The Movie opens in cinemas today, so we can finally tell you about the on pack promotions we have created for Müller Kids Corner products.
Shaun the Sheep is a spin off from the series Wallace and Gromit, made by UK based animation studio Aardman. Whilst working closely with them, we had to ensure that the Shaun the Sheep assets were represented in line with the style guides created for the film.
The key challenge was to make sure both Aardman and Müller were happy with the balance between how the promotional flash worked on pack while at the same time maintaining the essence of the Müller Kids Corner branding. With the products being aimed at children we wanted to add a fun element to the promotional device so chose Shaun the Sheep himself in a cheeky running pose breaking out from the flash.